When doing your local marketing in Gainesville, FL. it’s important to consider the many different ways to stay in touch with your customers. The easiest, fastest, and most overlooked marketing strategy is e-mail.
Note that when I say “e-mail”, I’m not referring to e-newsletters.
If you’re like 99% of businesses with an “e-newsletter”, not only is it rarely sent out (yearly, maybe?) but you have no idea if it’s actually generating a return on investment.
E-newsletters aren’t a bad thing in principle: keeping clients and customers informed about your business is always a good thing, but does it generate new sales? That’s the real question you should be asking. This is beside the fact that most customers are too busy to read your e-newsletter. (Think about it, if you’re too busy to write them consistently, it’s safe to assume they’re not waiting with baited breathe to get them.)
Rather than doing what’s been sold to you and what every other business pretends to do, the e-newsletter, go for what’s effective: e-mail marketing.
The difference between Gainesville e-mail marketing and e-newsletters is that your communications have a specific purpose beyond reminding the customer that you exist: you expect to make money every time you send a message.
That doesn’t mean you are going to “hard sell” with e-mail. Rather, you’re going to…
1) incentivize customers to take action themselves (buy something, make an appointment)
2) send a referral (friend, family member, colleague, etc) or
3) give you a testimonial (for you to place in brochures, on your website, at your checkout counter)
4) anything else that benefits your business and enhances your relationship with the client – there are at least 20 more options/opportunities I can think of
The bottom-line concept is to rethink how you’re staying in touch with customers. First thing, start a customer e-mail list. Second, make sure you’re using frequently and go beyond the e-newsletter.
To get your e-mail marketing started in overdrive immediately, contact the Gainesville Marketing Group. We’ll have your customer email list started within a week, and can also write every e-mail message for you, ensuring profits soar in while you don’t lift a finger. If you already have a customer e-newsletter list, we can help you earn “hidden” revenue from it, ethically and without risk, within 7 days – guaranteed.